Job: Email and Digital Specialist (The Catholic Alliance)

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Job Description

The Catholic Alliance is looking for a Email and Digital Specialist in Denver, CO.

The Opportunity

The Catholic Alliance is seeking a passionate individual to work collaboratively with the Marketing and Communications digital team.

For the right career-minded candidate, this is a truly engaging and challenging opportunity to get in on the ground floor of an innovative organization helping to transform the way that the Church interacts and engages with its donors. This individual will be tasked with inspiring giving for the Kingdom of God that promotes the Gospel, transforms lives and glorifies God.

Essential Duties and Responsibilities

Email Marketing

  • Manage email projects and campaigns from start to finish including donor flow, CTA’s, copy, ROI, execution, approvals, continuous evaluation, optimization, analysis and reporting
  • Support campaigns, seasonal promotions, newsletters and operational communications by creating and executing email journeys guiding donors to the next step
  • Help create donor journeys and lifecycle campaigns
  • Advise best practices and reinforce industry and organization email marketing standards
  • Maintain communication with leadership and stakeholders, providing prompt answers to requests in order to determine how to convey clear and timely information
  • Recommend testing strategies and advise techniques to improve email performance – determining optimal reach, engagement and conversion
  • Collaborate with web analytics to analyze and distribute results to stakeholders
  • Stay up to speed on market trends and best practices to ensure maximum deliverability and effectiveness
  • Build and maintain desktop/tablet/mobile-responsive email templates in Luminate, a Blackbaud platform 
  • Test email design templates for a consistent look and feel across a variety of email platforms and devices and that includes testing across different web based and stand-alone platforms such as Outlook
  • Consult with stakeholders for quality assurance
  • Define email list requirements, maintain sender profiles and delivery profiles
  • Comply with Can-Spam guidelines and help to govern email list recipients
  • Monitor deliverability and help to remediate blocks, ISP blacklisting or IP issues
  • Stay abreast of Luminate software updates and market changes
  • Maintain knowledge of plug-ins, add-ons and other newly added or upcoming platform features

Preference Center Management 

  • Work closely with internal leaders to continuously engage and provide value to donors, helping drive segmentation based on interest and preferences
  • Work closely with Marketing and Development to develop and execute quarterly and annual communication plans for segmented groups based on communication preferences and ministry activities and interests
  • Develop and execute surveys via email and web to create two-way communication and gather data to improve donor experience and ability to create personalized campaigns

Digital Assistance

  • At the direction of the Digital Marketing Manager, provide assistance with web updates, SEO and digital assignments.
  • Special projects as needed, to include transitional work with campaigns and advertising - based on workload and organizational needs.

Desired Experience & Knowledge

  • 3+ years experience in email marketing
  • Knowledge of Luminate (not required) and/or ability to train and serve as resident expert
  • Thrives in a small team, start-up environment
  • Very organized, detail oriented, and able to prioritize work
  • Passion for helping others
  • Experience in managing social media community groups
  • Familiarity in and around WordPress
  • Basic knowledge of HTML and CSSDoes this sound like you? If so, please apply now. We’re excited about starting the conversation!  EOE/M/F/Vet/Disabled

Qualifications

  • Demonstrates an enthusiasm and passion for digital user experience. Results-oriented and self-motivated. Basic Knowledge of HTML. 
  • Familiarity with CSS, SEO, email, analytics and a CMS preferred. Strong written and verbal communication skills. 
  • Ability to work offsite, independently handling a high volume of workload with multiple projects while adapting to changing priorities. 
  • Proficiency with MS Office including Word, Excel, & PowerPoint. 
  • Adobe Photoshop essential; Illustrator and Design helpful.
  • Strong organizational skills with an attention to detail and accuracy while working independently

Experience

Requires 5-10 years of relevant experience working on websites and other digital projects, including experience writing for web, email and other digital vehicles.

Education

Bachelor's degree (Business Admin., Communications, Management Information Systems, Marketing Digital Media, or related field).

Important Notes

We conduct background checks as part of our hiring process.

Pre-employment drug screen required.

EQUAL OPPORTUNITY EMPLOYER

We believe every employee has the right to work in an environment that is free from all forms of unlawful discrimination. Consistent with applicable laws, Catholic Charities makes all decisions involving any aspect of the employment relationship without regard to race, color, sex, age, marital status, national origin, citizenship, the presence of any physical or mental disability of someone otherwise qualified, veteran status, genetic information, or any other status or characteristic protected by local, state, or federal law. Discrimination and/or harassment based on any of those factors are inconsistent with our philosophy of doing business and will not be tolerated. This policy of non-discrimination applies to all aspects application procedures, hiring, advancement, transfers, reductions in force, discharge, compensation, training, or other terms, conditions and privileges of employment.

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